A fun eye drop case.
Masters Coursework
Packaging | Brand Identity | Graphic Design
EYE DROP VACUUM FORMING PACKAGING
ROHTO
Product & Current Packaging
Image Source From The Internet
The goal of the project is to showcase the unique form of the product, to have protection towards the product ( physical protection & UV light protection), and to help users keep track of the product.
It is an eye-shaped clamshell vacuum-forming packaging. The material options include styrene (an opaque plastic sheet) for commercial production or paper pulp for a more sustainable approach. Both materials can effectively prevent UV light from reaching the product.
The product size is relatively small. The packaging is designed to be bigger than the product, which helps the user keep track of the product and makes the product stand out more on the shelf.
The packaging can also be hung on backpacks and purses.
The labels and information panels are redesigned in a pixelated style, which is related to the idea of releasing eye irritations from staring at screens.
Prototypes
Vacuum Forming Pattern
Spec Drawing
Label Dieline
