The goal of this project is to create a cost-effective PR box that delivers a personal and emotional experience, catering to both twelveNYC's general and VIP clients.

The travel theme is relevant to the majority of twelveNYC's clients who frequently travel to different trade shows and twelveNYC offices around the world.

We keep the design and product selection gender-neutral to ensure the box suits all clients. To streamline production, we use non-variable data on the box. Customized ID cards featuring VIP clients' initials and avatars are included to create a personalized experience.